Twelve business-model examples
These editorial labels describe familiar businesses and the markets they serve. They are not a ranking, a return forecast, or a finding of unlawful monopoly.
AMZN
AMAZON
The Commerce Landlord
CMCSA
COMCAST
The Pipe Landlord
AAPL
APPLE
The Phone Landlord
V
VISA
The Tollbooth Landlord
META
META
The Attention Landlord
TSLA
TESLA
The EV Landlord
GOOG
ALPHABET
The Search Landlord
NFLX
NETFLIX
The Binge Landlord
MSFT
MICROSOFT
The Software Landlord
COST
COSTCO
The Pantry Landlord
NVDA
NVIDIA
The Chip Landlord
SPOT
SPOTIFY
The Sound Landlord
Three ways to study market power
These ETFs offer different ways to study companies with durable competitive
advantages. MPLY actively selects companies with issuer-defined monopolistic
attributes, including public SpaceX Class A stock (SPCX). TOLL focuses on durable
quality and currently discloses indirect private Kalshi exposure through an SPV. MOAT
follows a valuation-disciplined wide-moat index. Former fund CZAR ceased Nasdaq trading
on Jul 28, 2026 and liquidated around Jul 31, so it is shown only as a historical record.
PERFORMANCE SNAPSHOT · ACTIVE FUNDS VS AN S&P 500 ETF PROXY
TOLLTema Durable Quality
YTD+10.71%
TRAILING 1Y1Y—
SPYS&P 500 ETF proxy
YTD+10.06%
TRAILING 1Y1Y—
MOATVanEck Wide Moat
YTD+4.36%
TRAILING 1Y1Y—
MPLYStrategy Shares Monopoly
YTD+3.14%
TRAILING 1Y1Y—
PERMANENT HEAD-TO-HEAD GUIDES
Go beyond the summary table.
Each comparison uses the same dated fields, primary-source links, risk questions,
and no ranking or recommendation.
DAILY GAME · MONOPOLY MOAT
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PLAIN-ENGLISH ANSWERS
Monopoly ETF questions, answered
A concise reference for readers and answer engines. Every factual
fund statement below points back to an issuer or regulatory source.
What is a monopoly ETF?
There is no SEC-defined fund category called a “monopoly ETF.” We use the phrase as
editorial shorthand for ETFs whose stated strategies target durable competitive advantages,
economic moats, or monopoly-like market positions. Each fund defines and selects those
businesses differently, so its prospectus—not the label—controls.
Which US monopoly and economic-moat ETFs are currently trading?
As of August 2026, we follow three current US-listed funds in the category:
MPLY,
MOAT, and
TOLL.
CZAR ceased Nasdaq trading on July 28, 2026 and subsequently liquidated, so we retain it only
as a historical record.
How do MPLY, MOAT, and TOLL differ?
MPLY is actively managed around companies the adviser identifies as
having monopolistic or oligopolistic characteristics. MOAT tracks an index of US
companies Morningstar assigns wide economic moats and applies a valuation screen.
TOLL is actively managed around durable-quality companies with structural
competitive advantages. Their holdings, concentration, fees, turnover, trading liquidity,
and selection processes differ materially.
How should ETF performance be compared fairly?
Use the same dates, currency and return basis. The daily panel uses a complete, same-date set of Marketstack adjusted closing prices for MPLY, MOAT, TOLL and SPY. YTD starts at the prior year-end close. A one-year comparison is published only when all four funds have usable starting prices on the newest eligible date returned on or before the one-year anniversary. A start up to three calendar days earlier is labelled Approx. 1Y with its actual dates and duration. A larger gap or incomplete starting set is withheld while valid YTD remains available. Snapshots older than five calendar days are not used. Adjusted closes are intended to reflect splits and distributions; results are market-price total-return estimates, not issuer-published NAV total returns. SPY is an ETF proxy, not the S&P 500 index itself. The homepage's initial fixed-date fallback uses separately labelled issuer NAV YTD returns.
What risks matter when comparing monopoly or moat ETFs?
The label does not remove ordinary ETF risks. Review concentration and valuation
risk, active-manager or index-methodology risk, fees and turnover, bid-ask spreads and
premiums or discounts, private-asset valuation where relevant, and the possibility that a
small fund closes or liquidates. Read the prospectus before investing.
Is Monopoly MOAT affiliated with an ETF issuer?
No. Monopoly MOAT is an independent publication. We are not owned by, operated by,
affiliated with, or compensated by the issuers, sponsors, or index providers covered here.
No issuer has approved or endorsed these comparisons. See the
full disclosures.
PRIMARY SOURCE SPINE
Check our work
Issuer pages control current fund facts. BLS controls the CPI series. The SEC filing
controls the CZAR closure record. Our research standards
explain how those inputs become the figures shown above.